Amazon Prime Video US
Creative Director
In my current role, I build creative and strategic visual campaigns that incorporate captivating narratives centered around the customer journey, driven by insights and data analysis. While my daily tasks vary across different business lines, my core responsibility is to build strategy, inclusiveness, and creative innovation across our storefront marketplace. Whether for global campaigns, exclusive originals, popular shows and series, or a wide range of sports content, I oversee campaigns shaping and curating across various sectors.
-
In my current role at Amazon Prime Video, I work with diverse teams to create impactful campaigns for a global audience. I focus on developing strong brand identities and use strategic advertising to engage customers and boost revenue.
-
I don't just lead teams; I take ownership of project outcomes and relationships with partners and stakeholders. I promote innovation and stay informed about market trends. My main goal is to encourage adaptability and efficiency through continuous learning and data analysis. I collaborate with and mentor others to develop strategies based on market insights and creative trends. Ensuring brand integrity, strong partner relationships, and customer satisfaction are my top priorities, and I emphasize problem-solving and teamwork in my leadership approach.
-
In my role, strategy and ownership are crucial elements. I set clear goals and make data-driven decisions for design, UI/UX, and logistics. My strategic advertising focuses on engaging customers and increasing revenue, especially for seasonal and campaign launches. I consistently seek potential solutions and adaptability in design and product development to optimize results in our evolving marketplace. Ownership ensures accountability and confidence in deliverables for clients, customers, and team collaborations.
-
Problem-solving presents an opportunity for testing and analysis. Every day, I encounter opportunities for problem-solving, ranging from enhancing efficiency and processes to managing relationships with stakeholders and channel partners. Acknowledging that nothing is perfect is crucial, and recognizing the chance to learn and adapt resources and teams is essential for a successful outcome.